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OUR STORY

“Trinity”

Body, Soul and Spirit

RasulaTM (is an acronym from the first two letters of the names of our founder, Roshni Laura, and her two sisters Rachel and Susan) is a brand born as much out of need as out of passion. Roshni Laura, a fashion model and a marketer by profession left her job 4 years ago to begin her dream project. Having dealt with sensitive skin most of her life she wanted to build a brand that would create high-performance, natural anti-ageing skincare. During one of her research visits to Kashmir is where she discovered the elusive, Asiatic Rosehip and thus the inspiration for her first product range was born.
 
RasulaTM proposes inspirational clean dermatology, a rare combination of natural products that work to prevent the visible concerns of Photo-ageing by utilising inspirational and exceptional plants to heal and protect skin and promote cell regeneration. We are paving the way to craft products that are category-defining Game Changers!!!

Top 11 things about the RasulaTM Rosehip Oil

  1. The most common variety is the Rosa Canina aka Dog Rose. This plant has a recorded medicinal history of over 1500 years.
  2. 85% of the world’s Rosehip supply comes from Europe, Chile, China and South Africa.
  3. Our Rosehips are wild-crafted and sourced from 1600ft above sea level from the upper regions of Jammu and Kashmir.
  4. The popular or common name for these wild Rosehips in India is the ‘Himalayan Musk Rose.’ Locally called “ Kuji, Kunja or Karer. We use 3 to 4 varieties of Rosehip for our Oil. Mainly Rosa Multiflora, Rosa Brunanii and Rosa Moschata.
  5. It takes approximately 60,000 Rosehip buds to produce a 20ml bottle of our Rosehip Oil.
  6. Our Rosehip oil is a very potent concentrated natural oil, for sun damaged and photo-aged Skin. This superfine oil is a powerhouse of Omega Fatty Acids (3, 6 and 9), Anti-oxidants and Vitamins (A, E and F) essential for healthy, plump and radiant skin.
  7. One of the most important compounds in our Rosehip Oil is Vitamin A (trans-Retinoic Acid) in a natural form, without the associated side effects of synthetic Vitamin A.
  8. Too much carotene present in our Rosehip Oil is often due to fact that we use the whole berry unlike other brands that just use the seeds. The flesh of the berry is high in vitamin A. This can result in oil that is more reddish-orange in colour and can stain the skin and clothes.
  9. Our Rosehip Oil is 100% pure it has a nutty toasty aroma. The grinding process is responsible for the toasty fragrance, caused by the natural friction of the fruit being milled before the extraction.
  10. Our oil is extracted using state-of-the-art-technology such as Supercritical CO2 extraction which produces superior quality clean oil and offers a longer shelf life.
  11. Ideally, Rosehip Oil should be stored in a cool, dark place like a bathroom cupboard below 20 degrees. However, it does not need to be kept in a refrigerator.

Busting the Rosehip Vit C myth!

Rosehip oil does not contain any Vit C peeps!!!!! Yes. You read me right, the oil has absolutely no Vit C and any brand that tries to sell you their oil on the basis of this promise is outright lying to your faces. 99% brands that sell rosehip oil will sell it to you on the proposition of it containing Vit C. So why all the confusion about vitamin C? Well, fresh rosehips are really rich in vitamin C, about 50 times more than oranges. More specifically, rosehip skins contain tons of vitamin C, while rosehip seeds contain very little but most of the oil. This is important to consider since rosehip oil is usually pressed from the seeds. Considering this and the fact that vitamin C is a water soluble vitamin, you can see why rosehip oil doesn’t contain much vitamin C at all. Also Vit C is present in the berry skin only when it is fresh and once they are dried all Vit C is lost due to oxidation. And anyone who knowns Vit C knows how susceptible it is to oxidation. So there you go!

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