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“Phenomenal Photo-ageing Phyto-protection”

Grounded in Research:

Working with researchers at leading universities and institutions, including The prestigious IIIM- Jammu and CSIR, we identify nourishing botanical extracts that are rich in antioxidants, vitamins and essential fatty acids. Then we develop potent formulas by combining ingredients known to address concerns related to Photo-ageing.

Powered by Superior, Sustainable Ingredients:

We prioritize both certified -organic and wild crafted ingredients, and we take our sourcing very seriously, tracing ingredients to their origins and ensuring that their cultivation and production are sustainable for the local community as well as the environment.

Our product range has been extensively researched and crafted with dynamic clinically tested and trialled ingredients proven in bio-age defense and prevention. It’s a modern fusion of science, nature and anti-ageing results – the next generation of natural beauty.



“Gar Firdaus bar-rue zamin ast, hami asto, hamin asto, hamin ast.”
“If there is heaven on earth, it is here, it is here, it is here”
Rasula’sTM ethical sourcing of wild grown organic rosehips is the first and most important step in ensuring the highest quality rosehip oil. We harvest from a region inaccessible to many, where rosehips grow wild and are not commercially farmed. Untouched by our human intelligence; which means that no artificial fertilizers or pesticides was ever used on that soil. Our rosehips are hand- picked by the local women of the Kashmir Valley, in India, at soaring altitudes from the Himalayan Range. These are seasonal, thorny flowering plants and flower for only 2 to 3 months in the year hence the timing of the harvest is crucial and harvesting them is tedious.
By working with women led co-op groups and local farmers in the ‘Valley’ we aim to build a wider array of possibilities for them and us.



The Earth gives us everything and we desire for our efforts to give back. We encourage environmental thoughtfulness in every step of our production- from the growth, harvesting and processing of our raw ingredients to packaging of our products. An extraordinary amount of effort goes into sourcing, ensuring not just authenticity and freshness, but also that our planet and the well-being of our farmers has been considered and honoured.
All our products are hand-crafted and hand packed. Our boxes and glassware are recyclable. Our limited edition boxes are made with recycled cotton cloth. We pack our boxes for shipment with recycled paper materials, send digital receipts and minimize branding collateral that is often tossed upon delivery.